How can I grow my e-commerce business faster in Nigeria? The answer starts with six levers: better-targeted ads, a reliable fulfilment setup, fewer COD rejections, wider delivery coverage, stronger payment options, and disciplined profit reinvestment. Pull these in the right order and your revenue…
Picture a first-time online buyer in Lagos. She has finally found the hair she wants, added it to her cart, but the moment checkout asks for her card details, she stops. She’ll buy it gladly, but she won’t pay upfront. Tell the rider to…
You know that uneasy feeling after a delivery agent calls to confirm your package has been collected by the customer. The order is done. The money is sitting somewhere. But where it actually is, when it will move, and who is holding it at…
Picture this: you’ve just built a steady rhythm selling health supplements to customers across Lagos. Then a notification pops up: an order from Abuja. Then another from Kano. The excitement is real, for about ten minutes. Then the questions start. Which logistics company do…
Unlock the future of logistics in Nigeria as we explore modern warehousing solutions shaping the industry. Discover innovations, efficiency, and growth opportunities. Key Trends Shaping Nigeria’s Warehousing Landscape Nigeria’s warehousing sector is undergoing significant transformation, driven by several key trends. One of the most…
Many aspiring sellers delay starting an online business, not because they lack a good product or the capital to begin, but because they keep waiting: for the perfect website, for a bigger budget, for the moment when everything feels ready. That moment rarely comes….
In many mature e-commerce markets, fast delivery is considered a competitive advantage. In Nigeria, it is much more than that—it is often the difference between a successful order and a rejected one. While merchants focus on product quality, pricing, and marketing, one factor consistently…
Cash-on-Delivery (COD), also known as Pay on Delivery, remains one of the most powerful growth drivers for e-commerce in emerging markets. While digital wallets and cards are rising globally, millions of shoppers still prefer to pay when the product arrives — especially in markets…
Nigeria is one of Africa’s fastest-growing e-commerce markets, attracting foreign entrepreneurs looking to tap into its massive online consumer base. However, many foreign-owned e-commerce businesses fail within their first year—not because Nigeria lacks demand, but because they misunderstand how e-commerce in Nigeria truly works….
I started my e-commerce business in 2016 after attending a conference. To start, I bought some women’s handbags from Balogun market and mobile phones from Computer Village, Ikeja, Lagos. I was naïve and wanted to do what Jumia and Konga did, so my progress…
Selligate is an e-commerce order fulfillment solution designed for businesses that sell physical products online but struggle to fulfil customers' "pay-on-delivery" orders across Nigeria due to distance. Whether you are within or outside Nigeria, we can partner with you.