One of the difficulties E-commerce businesses face is how to successfully deliver orders in distant locations.
In this blog post, Selligate provides nine practical tips you can implement as an E-commerce Merchant to attract high-paying human distributors who would purchase your products in bulk, partner with you, and execute the successful delivery of your products to your customers.
9 Tips to Attract High-Paying Distributors
After setting up efficient digital and paid-media advertising systems to reach your targeted distributors, implement any or all of the tips below to attract high-paying distributors.
1. Offer Premium Products & Profitable Margins
It all starts with your product. You can attract high-paying distributors when you offer products with high perceived value and strong profit margins. High-paying distributors want to sell items with profitable margins that customers also need.
This allows them to earn a good commission for their efforts. We advise that you focus on offering high-quality, unique products that solve people’s problems.
2. Offer Payment on Delivery (COD) Options for Distributors
Offering COD options for distributors can be a powerful incentive to attract high-paying distributors. It can benefit you in multiple ways. For example, COD minimizes the risk for distributors who are hesitant to invest upfront to purchase your products. They only pay when they receive the goods, reducing their worries about the risk involved.
3. Offer Payment on Delivery for your Customers
From the previous point, payment on delivery (COD) can also attract high-paying distributors and open doors to new markets in scenarios where customers prefer cash on delivery.
This is because customers who prefer COD are more likely to complete a purchase knowing they can pay upon receiving the product. This can boost overall sales for both you and your distributors.
Also, this can significantly convince potential high-paying distributors to invest in your business being aware that your business can expand in reach and increase in sales volume, which directly provides a steady return on investment.
4. Showcase Success Stories of Winning Distributors
Sharing the success stories of your current distributors can be a powerful way to attract high-paying distributors. One practical way to execute this strategy is to feature case studies of distributors who are generating significant income by selling your products. This showcases the earning potential and motivates others to join your network.
Real stories from successful distributors add credibility and social proof to your program. This builds trust and encourages others to take the leap and become distributors.
5. Offer a Clear & Compelling Compensation Plan
Make juicy offers to attract high-paying distributors. Don’t just offer a commission rate.
Design a multi-tiered compensation plan with bonuses and incentives such as prizes for top-performing distributors. Cater the rewards to the specific needs and motivations of high-earning distributors.
6. Provide Targeted Marketing Materials and Sales Support.
Don’t leave your distributors on their own. Provide them with the tools they need to succeed. This could include marketing packages such as branded nylons, t-shirts, branded vehicles, and motorcycles.
Also, ensure you already have a well-structured sales support team to cater to the needs and requests of your distributors. Make the ordering process smooth and efficient. Offer timely order fulfillment and clear communication at all levels. High-paying distributors often prioritize e-commerce merchants that run a cohesive e-commerce system.
7. Low Minimum Order Quantities (MOQs)
Getting started may not always begin with a huge investment. But you can also attract high-paying distributors by offering lower minimum order quantities. This allows them to test the market and build their inventory without a significant upfront investment. High-paying distributors are often smart business-minded individuals but also heavy investors. Give them a chance to review your business.
8. Build a Strong Brand Identity & Reputation
You can attract high-paying distributors by building a brand that exudes quality, trust, and reliability. Testimonials, positive customer reviews and a strong online presence are factors that are often considered by high-paying distributors.
9. Offer exclusive territories or products
Motivate top distributors by offering them exclusive territories or product lines. This incentivizes them to focus on selling your products and helps prevent competition within your network.
Selligate is revolutionizing E-commerce in Africa – Join us today
The tips above are part of our formula at Selligate. As the first e-commerce distribution application system, we have successfully engaged these tips above to attract 786+ high-paying distributors and scale over 50 African e-commerce merchants to generate at least ten million naira monthly revenue. An example of these merchants is Injina Nigeria Limited.
Having a doubt? Speak with us today. Call +2349169768265 or visit our website.