Nigeria is one of Africa’s fastest-growing e-commerce markets, attracting foreign entrepreneurs looking to tap into its massive online consumer base. However, many foreign-owned e-commerce businesses fail within their first year—not because Nigeria lacks demand, but because they misunderstand how e-commerce in Nigeria truly works….
I started my e-commerce business in 2016 after attending a conference. To start, I bought some women’s handbags from Balogun market and mobile phones from Computer Village, Ikeja, Lagos. I was naïve and wanted to do what Jumia and Konga did, so my progress…
The Nigerian e-commerce market is one of the most promising in Africa — vibrant, youthful, and fast-growing. Yet, it is also one of the most complex to navigate. Many foreign marketing experts who have built successful campaigns in Europe, America, or Asia often find…
Trust remains a major challenge in Nigeria’s e-commerce landscape. This is why an overwhelming majority of Nigerian shoppers—about 95%—still prefer Pay on Delivery (PoD). While PoD offers convenience and builds trust for genuine customers, it’s unfortunately being exploited by a group of individuals who…
In the fast-moving world of e-commerce, timely delivery and consistent communication with customers are essential for business success. However, not every order proceeds smoothly from confirmation to delivery. Some get stuck in what is commonly referred to as the “pending” stage. On the Selligate…
As Nigeria’s e-commerce sector continues to expand, the importance of efficient, reliable logistics partners cannot be overstated. From last-mile delivery to warehousing and real-time tracking, e-commerce logistics companies are the invisible engines powering successful online businesses. Whether you’re a small online vendor or a…
Order cancellations have become a persistent challenge for e-commerce sellers in Nigeria. While the popular “pay on delivery” payment model gives customers a sense of security, it also opens the door for abuse. Many customers place orders impulsively, only to cancel them later or…
The unprecedented development of the e-commerce environment increases competition and, at the same time, requires a focus on improving customer experience and confidence. A technique that is gradually being adopted is Pay on Delivery courier services that enable consumers to pay when they receive…
Today, the primary focus when it comes to buying products and services online is convenience and, subsequently, security and cash on delivery apps are now useful to provide all that. Although consumers in the current world have embraced electronic solutions such as mobile payment,…
That colorful markets with increased technology yield numerous types and forms of payments to satisfy consumer needs, which vary with the culture in Nigeria. Of these, Cash on Delivery in Nigeria is significantly unique in that it serves as a crown jewel in the…
Selligate is an e-commerce order fulfillment solution designed for businesses that sell physical products online but struggle to fulfil customers' "pay-on-delivery" orders across Nigeria due to distance. Whether you are within or outside Nigeria, we can partner with you.